Renting your property
with Private Luxury

Join a network of elite homes and luxury rental experts.

64
Properties under management
4
Iconic destinations
70%
Repeat-guest rate
5
Hotel-grade service
About us

We turn your home into a cash-generating asset

Private Luxury operates and distributes exceptional villas and chalets. Driven by excellence, we provide seamless guest management, world-class hospitality, and expert guidance for property owners.

We turn your home into a cash-generating asset while delivering a flawless five-star villa experience to your guests.

Luxury villa interiorCosy interior detail

Our client-first philosophy and strong distribution network result in a high occupancy rate and a remarkable percentage of repeat guests.

Our strengths
Global reach

A long-built network of luxury travel designers, family offices, and private representatives places your villa in front of the world's most discerning clientele.

Global Reach

Ultra luxury specialist

We work only with properties that meet the standards of the most demanding guests — and we know the audience that books them.

Local Expertise

Hospitality culture

Hotel-grade service brought into your home — staff with the standards of a palace and the discretion of a private residence.

Hospitality Culture

Reputation

Repeat clients and agency referrals are the truest measure of service. Our portfolio is built on relationships, not transactions.

Reputation

Our approach

Two paths, one philosophy

We work either on an exclusive basis or alongside other agencies, but we highly encourage you to consider the advantages of exclusive management and an off-market strategy.

The value of exclusive management

01
The promise

Always-on, year-round

We provide exclusive, full-management services for owners looking to delegate demanding sales, hospitality, and marketing operations. Inquiries come in year-round, and a delayed reply often means a missed opportunity — clients expect quick answers, evenings and weekends included.

02
The risk

Uncoordinated management breeds uncertainty

Entrusting your property to multiple agencies often leads to price discrepancy and inconsistent guest experiences. An average chef or an undertrained housekeeper can prompt negative feedback. In a small market like ours, where everyone knows each other and talks, the cost of fragmentation is real.

03
The result

Top of every shortlist

In the long term, properties under exclusive management consistently maintain a superior image, higher performance, and flawless service. Our reputation ensures luxury travel designers and client representatives confidently place your villa at the top of their shortlists.

The Off-Market Advantage

Discretion

Only qualified clients and their representatives will have access to your photos, floor plans, rates, and calendar, keeping curious or unauthorized eyes away.

Privacy

Your privacy and our guests' privacy will be preserved. From celebrities to royalty, high-ranking officials to PEPs, clients are increasingly concerned about minimising risks of public exposure.

For exceptional properties targeting UHNW families, we also recommend going off-market. For several key reasons, discreet homes will always be preferred — and are often specifically requested — by clients who take privacy and security seriously.

Listing your property on every villa website or agency window in town dilutes its exclusivity and fails to attract the right clientele.

Security

With luxury assets increasingly targeted by unauthorized intruders, the media, or activist groups, maintaining an off-market presence significantly lowers the threat level.

Attractivity

For many ultra-high-net-worth families, privacy is not a preference — it's a requirement. Being off-market opens the door to a new clientele.

Exclusivity

The number of off-market rental properties is limited, and the demand is always higher. Being private will allow for a more exclusive positioning and higher rates.

Our services

Two models, one standard

A side-by-side view of what’s included under exclusive operator management, and what’s covered when we act as distributor alongside other agencies.

Service
Recommended
Model A
Operator
Model B
Distributor
Revenue management
Price analysis and optimisation across the season.
Marketing
Logo, professional photography and videography, copywriting, dedicated website.
On request
Sales management
Global distribution through our international network of long-time clients and representatives. Enquiry management, viewings, negotiations, guest KYC.
Legal & administrative
Contracting, invoicing, inspection reports, insurance, financial guarantee, damage inspection.
Damage management
Repair or replacement of damaged objects and furniture.
Guest management
Pre-arrival enquiries, concierge during the stay, satisfaction survey.
Hospitality services
Staff hiring, training and management. Signature welcome service.
On request
APA management
Guest expenses prepayment and invoicing.
Financial reporting
Performance analysis.
Maintenance
Property upkeep between stays and seasons.
On request
On request

Request a management consultation

Four short questions about your property, then a conversation with the expert for your destination.
No file to download — just an answer to your questions, in person.

Present your property