Renting your property
with Private Luxury

Join a network of elite homes and luxury rental experts.

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15+
Years of experience in each market
€190K
Average booking value
€100M+
Of Revenues Generated
60+
Villas &
chalets
what we do

We turn your home into
a cash-generating asset

Private Luxury operates and distributes exceptional villas and chalets. Driven by excellence, we provide strategic sales and marketing, world-class hospitality, and expert guidance for property owners looking to capitalize on the rising demand for luxury rentals.

We turn your home into a cash-generating asset while delivering a flawless five-star villa experience to your guests. Our client-first philosophy and strong distribution network result in a high occupancy rate and a remarkable percentage of repeat guests.

Our strengths

Global Reach

A long-built network of luxury travel designers, family offices, and private representatives places your property in front of the right clientele.

Ultra Luxury Specialist

We exclusively work with properties that reflect the high standards of our guests and match your strategic positioning.

Hospitality Culture

Professional guest services, seamlessly managed. We recruit and train our staff to the uncompromising standards of luxury hotels and superyachts.

Reputation

Client referrals and repeat guests are the ultimate measure of our success. We believe exceptional hospitality is built on trusted relationships, long before transactions.

Our approach

Two paths, one philosophy

We provide a complete turnkey solution for property owners looking to delegate time-consuming sales, marketing, hospitality and administrative operations. We work either on an exclusive basis or alongside other agencies, but we highly encourage you to consider the advantages of exclusive management and an off-market strategy.

recommended

Exclusive Management

alternative

Multi-Agency Distribution

Marketing

Exclusive Management

A luxurious brand identity, professional photography, and dedicated website give your villa the exclusivity it deserves.

Multi-Agency Distribution

Market confusion — caused by multiple names, inconsistent photos, and endless, generic listings — prevents your property from truly standing out.

Pricing

Exclusive Management

We maintain strict price parity across all client representatives with a single, transparent rate card. Standardized pricing ensures absolute transparency.

Multi-Agency Distribution

Price discrepancies create uncertainty for guests and weaken your luxury image, while hidden markups quietly erode market trust.

Sales

Exclusive Management

Luxury clients expect instant answers; we are available evenings and weekends to secure every booking.

Multi-Agency Distribution

Fielding inquiries from multiple agents several times a week is time-consuming. Especially when they are duplicates and every delayed response can be a missed opportunity.

Legal

Exclusive Management

A single, fully approved, and comprehensive rental agreement for total peace of mind.

Multi-Agency Distribution

Managing multiple mandates often results in fragmented terms and conditions and different rental agreements.

Hospitality

Exclusive Management

A dedicated team that intimately knows, respects, and protects your property will set it apart.

Multi-Agency Distribution

Same-day, fast changes of chefs and butlers result in equipment loss, difficulty to track potential damages and poor maintenance.

Staff

Exclusive Management

Well-trained hospitality professionals delivering a consistent guest experience will naturally drive repeat bookings.

Multi-Agency Distribution

Bringing on last-minute, undertrained independent subcontractors may negatively affect your image and performance.

Reputation

Exclusive Management

Professionally managed, fully controlled properties are always preferred by clients’ representatives because they guarantee absolute peace of mind.

Multi-Agency Distribution

When a villa is listed across multiple agencies, it dilutes its exclusivity and raises questions regarding the consistency of its management.

Over the long term, exclusively managed properties maintain a superior image, higher performance, and flawless service — ensuring both clients and their representatives confidently place your property at the top of their shortlists.

The Off-Market Advantage

For exceptional properties targeting UHNW families, we also recommend going off-market. Discreet homes will always be preferred—and are often specifically requested. Listing your property on every villa website or agency window in town dilutes its exclusivity and fails to attract the right clientele.

Discretion

Only qualified clients and their representatives will have access to your photos, floor plans, rates, and calendar, keeping curious or unauthorized eyes away.

Privacy

Your privacy and our guests' privacy will be preserved. From celebrities to royalty, high-ranking officials to PEPs, clients are increasingly concerned about minimising risks of public exposure.

Security

With luxury assets increasingly targeted by unauthorized intruders, the media, or activist groups, maintaining an off-market presence significantly lowers the threat level.

Appeal

For many ultra-high-net-worth families, privacy is not a preference — it's a requirement. Being off-market opens the door to a new clientele.

Exclusivity

The number of off-market rental properties is limited, and the demand is always higher. Being private will allow for a more exclusive positioning and higher rates.

Quick Answers

Common questions from property owners

What criteria must my property meet to join your portfolio?

We curate an exclusive collection of exceptional properties. While every home is unique, our baseline standards focus on:

  • Prime Location: Highly sought-after destinations, ski-in/ski-out or easy ski access for chalets, or uninterrupted sea views for villas.
  • Design & Amenities: High-end interior design, premium bedding, smart home integration, and luxury amenities (e.g., infinity pools, private spas, cinemas or gyms).
  • Impeccable Maintenance: Properties must be in pristine structural and cosmetic condition.
How does the onboarding process work?

Listing your property with us is easy and follows 4 steps.

  1. Initial Evaluation. Our portfolio managers conduct a virtual review followed by an in-person walkthrough to assess design, amenities, and local market potential. We will also map out your needs for guest services, such as a chef, butler, housekeeping, chauffeur, or security.
  2. Bespoke Pricing Strategy & Contracting. We analyze historical data, local demand curves, and unique property assets to propose an optimized seasonal rate structure. Once we align on this bespoke rate structure and the exact guest services to be delivered, we formalize our partnership through our comprehensive agency and services agreements.
  3. Media Production. From premium architectural photography and drone footage to polished marketing collateral, our creative team ensures your property is perfectly positioned to capture the right audience.
  4. Listing Activation. Once launched across our exclusive networks, your property is introduced to global client representatives, driving high-value booking inquiries.
How do you vet potential guests?

We protect your asset through a rigorous, multi-tiered vetting process. While the experience is seamless for our trusted, returning guests, we decline instant bookings for new clients. Every single reservation query goes through:

  • Identity Verification: Strict background and identity checks.
  • Rental Profiling: Understanding the exact nature of the stay (e.g., family holidays vs. corporate retreats; we explicitly ban parties or unauthorized events).
  • Recommendations: Our villa specialists speak directly with the client or their representative before final approval to understand where they stayed before.
What measures are in place to handle damages?

While incidents are exceptionally rare due to our guest profile, we enforce a strict financial safety net:

  • Security Deposits: Substantial holds are secured prior to arrival.
  • Detailed Inspections: A comprehensive digital inventory check is conducted right before check-in and immediately following check-out. Housekeepers act as eyes and ears, logging minor maintenance needs and providing real-time alerts.
  • Comprehensive Insurance: We partner with specialized luxury short-term rental underwriters to provide extra liability layers.
Do I need to provide my own staff?

We adapt completely to your current setup. If you have trusted housekeepers or house managers, we can integrate them into the team. We can also fully provision the property with vetted, professional housekeepers, private chefs, butlers, and chauffeurs.

Can I still use my property for personal stays?

Absolutely. It is your home first and foremost. You retain complete calendar control through our real-time calendar app. You can block out unlimited dates for personal or family use, provided there isn't an existing, confirmed guest booking.

What is your commission structure?

We operate on a performance-based commission model — we only make money when you do. Our fee typically depends on the level of management you require (exclusive vs multi-agency agreement, marketing-only vs. full-scale operational management). Our commission covers global marketing, guest relations, payment processing, and on-site concierge coordination. Guest services such as chefs, butlers and housekeeping, are charged separately.

Luxury chalet at twilight

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